|
Do You Believe That GM Should Change Its Brand Name To Something Else? |
|
|
|
Written by JenniferMcClelland
|
|
Wednesday, 30 September 2009 |
|
There have been a number of companies that have replaced their names following coming under attack and going down into insolvency. Some of the companies that have done that include ValuJet or at the moment known as AirTran, Altria or as you may have one time known it, Philip Morris, and Xe, that was one time known as Blackwater. Even electronics manufacturer LG has changed its name from Lucky Goldstar to only LG and said that it stood for Lifes Good and now its doing very well with its sales of consumer electronics and appliances.
by JenniferMcClelland
There have been a number of companies that have replaced their names after coming under fire and going down into bankruptcy. Some of the corporations that have done that include ValuJet or at the present known as AirTran, Altria or as you may have previously known it, Philip Morris, and Xe, that was once known as Blackwater. Even electronics maker LG has altered its name from Lucky Goldstar to only LG and said that it stood for Lifes Good and now its performing very well with its sales of consumer electronics and appliances.
These companies have done well with the name modification; it is as if they are detaching what they once were and becoming a another company with a gleaming, squeaky clean representation.
Marketing professionals across the country agree that the rebranding of GM could be a good thing. If the goal is to try and put this company on a huge diet and just turn it into a smaller car manufacturing company, Im not positive thered be that much damage in rebranding, said Jean-Pierre Dube, a University of Chicago marketing lecturer. The name isnt in good form, he stated, so they have not much to misplace.
The General Motors make has already grown to be a flawed brand, with a reputation of constructing sub-par quality cars and now with a massive insolvency filing under its belt, not to bring up what everyone thinks about the business taking all that federal money to keep from having to file for the huge bailoutwhich they filed nevertheless.
Of course, right now many GM officials are sticking to what they know and not wanting to rebrand the company. CEO Fritz Henderson claimed that rebranding wasnt awfully high on his list of things to do in the business. Which is perhaps a good thing to do considering all the troubles he inherited, but couldnt rebranding be given to the marketing division? After all, GM even now has one of those and it really doesnt have the money to be throwing into high-cost tv spots for now.
Bits and pieces of GM have already begun to be rebranded; GMAC financial services has changed its name to Ally Bank and General Motors Asset Managemnet is now known as Promark Global Advisors.
But, with a company that is as well known as GM could it work?
I dont think anything wrong with attempting to perhaps promote the company differently than before, but an entire new brand could be difficult to pull off for the company. I think that the best implementation of rebranding could come from if it were to rebrand some of its subsidiaries such as Chevy or Cadillac.
From the Webmaster:
"Having the opportunity to share my hobbies and interests with so many people around the world gives me great satisfaction. As a bonus, I blog and produce websites about topics that interest me and receive ad revenue from the websites and Blogs."
You can live like this too. Get your domain name and set up a blog on your favorite place or topic. No come-ons. No "Get-Rich-Quick" promises. The results are worth the time and effort needed to build a REAL business.You can start your first or your fiftieth Blog or website to build long- term, ever-growing profits that can take you where you want to go.
For less than $10 dollars a year for a domain name and $3.95 a month for basic blog hosting you can start to earn from your hobby or interest.
To begin, Click here to sign up for a domain name and Blog hosting .
Or, Click here to learn more about starting a blog or website for profit.
|
